Preston footfall to be monitored

Fishergate - Credit: Luke Smithurst

The number of people arriving in Preston City Centre is soon to be closely monitored.

Preston Business Improvement District is funding a scheme, along with Springboard, which will install three cameras used to monitor whether footfall is increasing or decreasing.

The cameras will be installed on upper Church Street, Fishergate and Friargate.

The cameras will collate footfall figures on an hourly basis.

Data will be compiled on a monthly basis and a report will be available to businesses who contribute to the BID.

The reports will show the exact number of visitors in a particular area, at a particular time and will also highlight local events, events of national significance and weather conditions, all of which have an impact on visitor numbers.

Collating the data will help to understand Preston’s day time and night time economies better.

Chair of BID’s Preston At Night group, Evoque’s Leigh Sweetman said, “The footfall counting counters and reporting platform will allow us to monitor and better measure visitor demands and behaviour, allowing our businesses to adapt, evolve and to continue to attract tens of thousands of visitors each week.”

Monthly reports mean the city centre can be benchmarked against a regional and national backdrop.