When Burnley FC launched their third kit, they weren’t expecting to be left with enough trees to fill a forest.
Over the summer, the club pledged to plant a tree for every shirt sold as part of their ‘Evergreen’ initiative.
They were aiming to sell 500 of the replica shirts with the trees planted at the club’s 22-acre Whitehough Outdoor Centre in Pendle.
But the campaign was a huge success, with the Clarets selling four times more shirts than expected.
However, it left them with a problem – too many trees and nowhere to plant them.
So they came up with a novel solution and have given away the remaining trees to supporters, local schools and community groups – with members of the first team squad on hand today to help out with demand.
One of Burnley’s videographers Alex Redmond was behind the idea.
“One of my passions outside of football is the environment, so I was looking to do something in that sense,” said Alex.
“We wanted to strike the balance between what was achievable and what would have the greatest impact.
“I think we have definitely done that with the Evergreen project.”
And due to how successful the project has been, Alex is already planning for the future.
“It’s been brilliant; we’ve had a really good reception,” he said.
“It’s given us a lot of confidence to hopefully do more of this in the future.
“Everyone’s on board with it and we haven’t really had any bad comments.”
The players have also embraced the campaign, with Jay Rodriguez and Charlie Taylor getting involved with the giveaway.
“We’ve had really good feedback from them,” said Redmond.
“They get a buzz from wearing it because they feel like it’s got good morals behind it.”
The trees were due to be available to collect free of charge Turf Moor throughout this week but all 1,680 remaining trees had been snapped up.